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Max Wagerman of Maximun Resources and Doug Lehman of Lehman’s Terms

Maximum Resources

Max Wagerman / Maximum Resources

Max has over 22 years of experience specializing in the sales and placement of consumer goods in America’s top retailers. As a 3rd generation salesman in the consumer goods industry, Max has been a leader in building successful relationships between manufacturers and buyers. As the founder of Maximum Resources in 2004, an industry leader in the consumer products industry , Max oversees a team with over 200 collective years of sales and marketing experience to the  major retailers in North America. Maximum Resources success’ as  a leader in the consumer goods industry can be attributed to Max’s excellent long term relationship with The Home Depot and a concentration of experience in Department 28 Seasonal. In addition to The Home Depot, Max has strong working relationships with buyers, OMM’s, and merchandising managers at various North American retail outlets. Before starting Maximum Resources, Max grew Landmann USA, a German firepit/grate manufacturer from a niche brand into national program with Home Depot, setting sales records for that respective category over a 4 year span.

Max has a sterling track record of delivering results for his clients. He is the category captain at Home Depot and Lowes for the hose storage and grilling category- subsequently building Liberty Garden Products and Char-Griller from a regional to a national program. Due to their partnership with Maximum Resources, Liberty Garden Products has grown over four-fold during the past 5 years. Since building a relationship with Maximum Resources, Char-Griller has grown to the number 2 brand in Charcoal Grilling.  In addition to Liberty Garden Product and Char-Griller, Max has placed Valvoline Motor Oil into 1,850 Home Depot’s due to his extensive connections in the consumer goods, home improvement, and automotive retail sectors.

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Doug Lehman / Lehman’s Terms

Doug Lehman has an extensive background in sales, marketing and product training promotion. He has worked for companies and organizations like IBM, Sun Microsystems, The Coca-Cola Company, Cisco, Microsoft Dynamics,  and Youngstown State University, effectively closing sales to enterprise accounts, small to medium sized businesses and the consumer market.  Currently Doug supports Social Centered Selling as Video Marketing Sales Consultant and sales video trainer.

In 2010, Doug developed Lehman’s Terms of Business a video blog website www.douglehman.com
a social video sales training site that offers video promotion and production services.  Doug currently hosts an online video training series called Social Selling TV and is part of the business review insider program for McGraw-Hill Publishing.

As a brand ambassador and member of the Atlanta Bloggers Community, Doug has a passion for customer engagement training leveraging the tools of sales, social media and video to generate results.  Doug specializes in sales training videos, client testimonials and video spotlight interviews for Authors, Speakers, Small Businesses and Entrepreneurs. The art of storytelling with a fresh and candid perspective for your clients to conceptualize, visualize and recognize.

Other passions include reading up on the latest technology trends in sports and entertainment. Doug received his Master Degree in Sports Administration from Kent State University and Bachelor’s of Business Administration from Western Michigan University earning his Marketing Degree. Doug is an active supporter of The Camp Dream Foundation and a member of the Atlanta Internet Video Marketing Association and a video blog contributor to Top Sales World.

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Billy Allin and Jordan Smelt of Cakes and Ale Restaurant

Cakes and Ale Restaurant

Billy Allin / Cakes and Ale Restaurant

Born in New York, Billy Allin moved to Greenwood, South Carolina where he spent his formative years. Allin was fortunate to have a large extended family that liked to eat well and often traveled back to New York, among other places. And though he was an apprehensive eater at first, these opportunities exposed Allin to foreign flavors, techniques, and ingredients and solidified his desire to explore the world through cuisine. Coupled with his time and experience in the Bay Area, Allin’s early dining opportunities laid a foundation for the love and deference he shows food.

In 1997, Allin traded the East Coast for the West, moving to San Francisco with his wife, Kristin.  While in California, the lure of cooking was strong, so Billy left his career as a money manager to attend the California Culinary Academy in San Francisco, where he graduated with honors. While in school, Allin simultaneously worked at the internationally-lauded Chez Panisse in Berkeley, California. It was in that kitchen, under Chefs Chris Lee and Kelsey Kerr, that he developed an understanding and philosophy of the interrelation between food and culture and the importance of sustainable, local cuisine.

After graduation, Allin and his wife Kristin moved to Napa Valley in 2003 where he worked at The Martini House under Chef Todd Humphries. It was in the heart of the Napa Valley that he expanded his knowledge of wines and of the value of fresh produce and seasonality.

In 2004, Allin and his wife moved back to the Southeast. He furthered his career at Watershed Restaurant in Decatur, Georgia, where he worked as a sous chef for more than two years. Under the tutelage of Chef Scott Peacock, Allin developed a true appreciation for Southern ingredients and forged relationships with local farmers and producers. He left Watershed in 2006 to begin the process of opening his own restaurant, Cakes & Ale, in Decatur, Georgia.

Allin and Kristin modeled Cakes & Ale after their principal dining philosophy: cook unassuming food using the highest quality ingredients and serve it in a comfortable, welcoming space. Allin’s Italian heritage combined with his extensive training throughout California both magnified his passion for local, sustainable ingredients and helped establish him among the growing echelon of innovative chefs that are expanding the definition of Southern cuisine. For Allin, cooking is a true passion – his craft comes from the heart and he sincerely looks forward to each changing season and its new produce. Allin and his wife created a down-to-earth restaurant in Cakes & Ale where the staff expresses creativity and passion for great food and drink while the diner enjoys the experience of a truly delicious meal. Cakes & Ale opened in 2008, and was named one of Bon Appétit’s Best New Restaurants in 2009.

In August 2011, the couple relocated Cakes & Ale to a corner spot on the Decatur square and expanded the concept by opening the Café at Cakes & Ale. The Café shines a spotlight on Counter Culture coffee, delicious baked goods made daily from scratch, small plates, and wine. Like Cakes & Ale before it, the Café was named to Bon Appétit’s Best New Restaurants when it opened in 2012.

Billy Allin continues to be recognized as a James Beard Award semifinalist for Best Chef: Southeast each year from 2010 to 2016. When not in the kitchen or working on building the restaurant family, including Proof Bakeshop (opened May 2015) and Bread & Butterfly (opened December 2015), you’ll find Allin spending time with his wife and two kids, playing basketball or reading through a new cookbook.

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Jordan Smelt / Cakes and Ale Restaurant

Spearheading the creative vision and direction of the beverage programs at Cakes & Ale, Cakes & Ale Café and Bread & Butterfly, Jordan Smelt curates a unique, yet thoughtful wine lists at the highly-praised Decatur, Georgia restaurants and the newly-opened, critically-acclaimed Inman Park concept. As the perfect complement to Cakes & Ale Chef/Owner Billy Allin and Bread & Butterfly’s Executive Chef Bryan Stoffelen’s simple, but not simplistic, seasonal fare, Smelt has created a wine list and that is smart and often surprising, but remains approachable.

Jordan came to Cakes & Ale after time spent at Atlanta’s Holeman & Finch as General Manager. It was during his four years there that he honed his passion and knowledge for cultivating beverage programs,  working closely with Mixologists Greg Best, Andy Michow, and Regan Smith on the restaurant’s wine and cocktail offerings. Jordan soon realized that he was drawn to the wine aspect of the program and began to pursue that passion.

As a regular at Cakes & Ale, Smelt admired Billy’s cooking style and saw huge potential for the beverage program. After forging a friendship, Jordan expressed his interest to create a beverage program that would mirror Billy’s elevated cuisine. He started at Cakes & Ale in June of 2012 and expanded the wine list by over 100 percent, taking the bottle count from approximately 74 to 165. As a frequent diner of the restaurant, he created a wine list built upon the desire to connect and complement the food coming out of the kitchen.

Jordan approaches the list much like Billy and Bryan approach the food. Put simply, he concentrates on what is enjoyable and in-season. Jordan prides himself on knowing each bottle intimately and takes pleasure in guest interaction and education, listening to their preferences and selecting a wine to match. Allin, Stoffelen, and Smelt work closely to create their menus together, resulting in remarkable synergy not often found in the restaurant industry.

In addition to Cakes & Ale and Bread & Butterfly, Jordan looks after the programs at the Cakes & Ale Café and Wine Bar and the café’s Wine Shop. As part of his commitment to the beverage program at each concept, he creates special programming such as wine flights, tasting events, and a curated monthly wine club.

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Craig Hyde and Kathryn O’Day of Rigor

Rigor

Craig Hyde / Rigor

Craig is the Founder and CEO of Rigor.com. He is responsible for product management, marketing, and sales.

He has been an active member in the Atlanta technology community since earning his BS in Computer Engineering from Georgia Tech in 2005

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Kathryn O’Day / Rigor

Kathryn is the COO of Rigor, where her she is focused on making sure Rigor clients and employees have the best experience possible. With 10 years of client success and tech experience, she loves listening to and working with customers.

Kathryn, an Atlanta native, braved New England weather to graduate from Amherst College with a BA in Spanish. When not hanging out with her Rigor friends or husband, Kathryn likes to triathlon, organize things, and eat vegetables.

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Carl Streck and Nathan Brown of MountainSeed

MountainSeed

Carl Streck / MountainSeed

Carl Streck is co-founder of MountainSeed and focuses on growth strategy and corporate culture. Professionally, Carl is passionate about enabling predictable growth in companies that have amazing products and services, and has a history of doing so in a variety of industries.

He has led numerous round table groups and conferences for leading money management firms, including Angelo, Gordon & Co., Citi Group, Merrill Lynch, Goldman Sachs, SAC Capital, Blackrock, and others. He has also helped some of the fastest growing business in the world realize success.

Carl is also actively involved in many business and community organizations that support orphans and homelessness. He is active in the Young Presidents Organization (YPO), and a board of  trustee member at Mount Vernon Presbyterian School.  Carl lives in Atlanta with his wife and five children and any number of foster children. With them is where life is really lived.

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Nathan Brown / MountainSeed

As President, Nathan collaborates with MountainSeed’s co-founders in developing and executing the vision and goals of the organization, and leads MountainSeed’s core teams, including the sales, operations, appraisal, finance, administration, and compliance functions.  Prior to joining MountainSeed, Nathan practiced law in the Atlanta office of an international, AmLaw 100 law firm, where he advised national and regional banks, Fortune 500 companies, funds, advisors, developers, and investors in connection with the acquisition, sale, financing, leasing and management of real estate and real-estate related investments, as well as on related corporate and regulatory matters.

Nathan holds a J.D. from Emory University School of Law and an M.B.A. from Emory’s Goizueta Business School.

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